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Villa Charities Seasonal Programs

 


Villa Charities is a charity in Toronto that celebrates and promotes the Italian Heritage, Culture, Language, Arts, Food, and Family Values. 

 
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They require a biannual program to detail their extensive list of activities and events that happen seasonally – from fencing and painting to magic camp and Italian-focused cultural outings. 

 
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Using their brand colour palette, a range of objects were selected to showcase their programs in a modular format. Specific items were also integrated into the cover to highlight the program season (i.e. holly for winter, etc..). 

 
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The style was also applied to the 3 sections – cultural, fitness, community – but using a single colour and items specific to that category while the cover incorporates all of the brand colours.

 
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Role: Art Direction, Design
Client: Villa Charities
Scope: Season Program