Tim Hortons is one of the biggest and most iconic brands in Canada making it even more important to develop social content that engages with customers and effectively expresses brand values across platforms from Instagram to TikTok.

By injecting humour and creating conversations around timely moments, we were able to make the brand more approachable, resulting in the highest ever engagement to date. Below is just a snapshot of what we've done so far.

Using a secondary colour palette, kinetic type, and animations, we were able to be playful and dynamic while still remaining visually recognizable and on brand.