The Chartered Professional Accountants of Canada (CPAC) offers professionals in the field special memberships that open up a world of savings to them. To express this idea, a visual system was developed with the goal of helping the viewer to imagine their lifestyle if they took full advantage of the CPAC Benefits program.
To allow viewers to get a sense of how many great offers there really are the design will use a collection of high quality travel photos to create a collage that embodies everything that is possible with CPAC Benefits program.
This design will help the viewer envision all the different things they can achieve with their savings.
Role: Art Direction, Design
Client: Villa Charities
Scope: Season Program