Tims customers are so passionate about how they take their coffee that their love and loyalty rivals that of sports teams.
For National Coffee Day, let’s give Canadians the ability to rep their coffee crew with team fits for every popular Tim Hortons coffee order
To feature the beautiful designs of each team fit, we created a stylized anthemic spot blending a trendy street fashion vibe with the dynamic sports energy featuring each team stomping a Tims’ location like it’s their own fashion runway with their favourite order.
Epic wide shots were mixed with macro shots to capture the details of the merch — letterman jacket, crewneck, t-shirt, hat and socks — in all of their glory, paired with a Quentin Tarantino-esque custom sound design.
Role: Art Direction
Copywriters: Lucas Palleschi, Chris Vena, Deric M.
Art Director: Daniel Zhang, Emmanuel Obayemi
CD: Marilyn Maitland
ECD: Christian Buer and Brynna Aylward
Design: Abraham Beltran, Gabriela Cruz
Content: MJ Cobb
Accounts : Patrick Cowan, Mariana Campos Pastrana,
Evangeline Klissouras
Project Manager: Ryan Siddon
Producer: Lorrie Zwer
Client: Tim Hortons
Scope: Social Campaign
Offline: School Editing Inc. -
Yumi Suyama, Tim Simpson
Offline editor: Genevieve Latour
Offline assistant: Claire Shafto
Colour producer: Melody Chan
Colourist: Yuri Cabrera
VFX supervisor: Daniel Pianezza
VFX artist: Nicholai Vogel
Production: Undivided Creative Inc
Executive Producer: Scott Houghton
Director: Renée Rodenkirchen
Composer: Thomas Hsu
Music Director: Tyson Kuteyi
Audio Engineer: Vladimir Nikolic
Sound Design: Ben Swarbrick
Executive Producer: Kelly McCluskey